Reiner March 2012 : Page 148

FR OM OUR CORPORA TE P A R TNERS PLATINUM PERFORMANCE Supplementing for Performance. “Since my horses have been on Platinum, their hair coats are shinier, they stay fatter, and they perform and recover better…” says Jordan Larson. S ince 1996, Platinum Performance® has been developing nutritional supplement formulas to support the health of the horse. Developed at an equine hospital, our formulas are still lab-tested and field-trialed in veterinary practice be-fore we make them available to horse owners everywhere. We encourage you to speak to your veterinarian about how supplements can help you keep your horses healthy and performing at their best. You can also call to speak to a Plat-inum Advisor to learn more about the new for-mulas available from Platinum Performance by calling 1-800-553-2400. START WITH A SOLID FOUNDATION Platinum Performance® Equine and Platinum Performance® CJ best. Platinum’s Healthy Weight has also been a great tool I can count on to add calories to a horse’s diet without adding any heat. Trying to get weight on a futurity horse mid-year can be re-ally difficult, but with this supplement it’s possi-ble. I’ve had great success using Platinum, and I recommend their products to everyone!” -Jordan Larson, NRHA Million Dollar Rider and 2010 NRHA Level 4 Open Futurity Champion 3 FORMULAS TO SUPPORT ATHLETIC PERFORMANCE Equine Gastric Health Platinum Performance® Equine contains omega-3 fatty acids to naturally support healthy levels of inflammation in the body, as well as antioxi-dants to help manage the damaging effects of free radicals in the horse. Both of these elements are important in various aspects of equine health, including athletic performance. Plat-inum Performance CJ contains all of these same ingredients, and adds additional support for joints in the way of Hyaluronic Acid, ASU, Cetyl Myristoleate, MSM and additional Glucosamine. Either of these comprehensive formulas provides a solid supplement foundation for the perform-ance horse. “Since my horses have been on Platinum, their hair coats are shinier, they stay fatter, and they perform and recover better. My three-year-olds are pushed to their limits during futu-rity season, and feeding them Platinum assures me they are getting all the joint, muscle and en-ergy requirements they need to compete at their 63 percent of non-racing competitive horses suffer from gastric health issues. There are many potential causes such as imbalances in the diet or periods of food deprivation, stall confine-ment, feeding a high-concentrate diet, pro-longed NSAID therapy, overwork (prolonged periods of strenuous exercise), and changes in management such as trailering, a new environ-ment and other changes in daily routine). Some of the signs that your horse may be suffering are: •Loss of appetite •Teeth grinding, excessive salivation, yawning •Unwillingness to perform •Lack of mental focus •Recurrent mild colic •Poor hair coat •Mild diarrhea Other clinical signs include laying down more often, weight loss, reduced feed efficiency and decline in body condition. Platinum Gastric Support™ is the only equine supplement that contains Fermaid Ease® 187 to support gastric health during times of stress or training. This formula is designed to support a healthy level of gastric acid in the stomach, and a healthy epithelium (lining) of the stomach. The goal is to support overall condition by maintain-ing a healthy appetite and digestion. In addition,

Platinum Performance

Supplementing for Performance.

Since 1996, Platinum Performance® has been developing nutritional supplement formulas to support the health of the horse. Developed at an equine hospital, our formulas are still labtested and field-trialed in veterinary practice before we make them available to horse owners everywhere. We encourage you to speak to your veterinarian about how supplements can help you keep your horses healthy and performing at their best. You can also call to speak to a Platinum Advisor to learn more about the new formulas available from Platinum Performance by calling 1-800-553-2400.

START WITH A SOLID FOUNDATION

Platinum Performance® Equine and Platinum Performance® CJ

Platinum Performance® Equine contains omega- 3 fatty acids to naturally support healthy levels of inflammation in the body, as well as antioxidants to help manage the damaging effects of free radicals in the horse. Both of these elements are important in various aspects of equine health, including athletic performance. Platinum Performance CJ contains all of these same ingredients, and adds additional support for joints in the way of Hyaluronic Acid, ASU, Cetyl Myristoleate, MSM and additional Glucosamine. Either of these comprehensive formulas provides a solid supplement foundation for the performance horse.

"Since my horses have been on Platinum, their hair coats are shinier, they stay fatter, and they perform and recover better. My three-year-olds are pushed to their limits during futurity season, and feeding them Platinum assures me they are getting all the joint, muscle and energy requirements they need to compete at their best. Platinum's Healthy Weight has also been a great tool I can count on to add calories to a horse's diet without adding any heat. Trying to get weight on a futurity horse mid-year can be really difficult, but with this supplement it's possible. I've had great success using Platinum, and I recommend their products to everyone!" - Jordan Larson, NRHA Million Dollar Rider and 2010 NRHA Level 4 Open Futurity Champion

3 FORMULAS TO SUPPORT ATHLETIC PERFORMANCE

Equine Gastric Health

63 percent of non-racing competitive horses suffer from gastric health issues. There are many potential causes such as imbalances in the diet or periods of food deprivation, stall confinement, feeding a high-concentrate diet, prolonged NSAID therapy, overwork (prolonged periods of strenuous exercise), and changes in management such as trailering, a new environment and other changes in daily routine). Some of the signs that your horse may be suffering are:

•Loss of appetite

•Teeth grinding, excessive salivation, yawning

•Unwillingness to perform

•Lack of mental focus

•Recurrent mild colic

•Poor hair coat

•Mild diarrhea

Other clinical signs include laying down more often, weight loss, reduced feed efficiency and decline in body condition.

Platinum Gastric Support™ is the only equine supplement that contains Fermaid Ease® 187 to support gastric health during times of stress or training. This formula is designed to support a healthy level of gastric acid in the stomach, and a healthy epithelium (lining) of the stomach. The goal is to support overall condition by maintaining a healthy appetite and digestion. In addition, there is a probiotic included in this supplement to help maintain a healthy balance of intestinal microflora for proper digestive function. Keep your horse focused and willing to perform with this new approach to equine gastric health.

"Platinum Gastric Support has proved to me it does what it was made to do–to aid in appetite, digestion and gastric health. I firmly believe in this product and that it was key in one of my futurity wins this year! Thank you Platinum Performance for making such an affordable product that works." - Josh Visser, NRHA Futurity and Derby Open Finalist, National Reining Breeder's Classic Derby Open Finalist

THERMOREGULATION SUPPORT

Anhidrosis (non-sweating) is a debilitating condition for a performance horse. It is of particular concern in areas that get extremely hot for horses in heavy work. The lack of the body's ability to sweat can be very harmful and cause a decrease in the horse's performance, recovery rate and tolerance to exercise. Common signs, besides a lack of sweat, are:

•Elevated body temperature

•Increased respiratory rate

•Dilated nostrils

Tips to help manage horses diagnosed with anhidrosis include moving them into a climate-controlled environment, reducing workload and providing supplementation support.

Platinum Refresh™ supports a horse's ability to sweat to help maintain a healthy body temperature. This supplement is a unique blend of arginine, antioxidants, L-Tyrosine, electrolytes and B vitamins. Arginine is required for the synthesis of nitric oxide, a natural compound that dilates the blood vessels supplying equine sweat glands, and it also supports neurological function vital to the horse's ability to sweat. Antioxidants help maintain the horse's ability to cope with oxidative stress. Platinum Refresh™ also contains electrolytes and B vitamins important for proper perspiration and nervous system function.

"Louie is a chronic non-sweater, stopped sweating before he was weaned and is sweating better than ever after being on Platinum Refresh. Vinny is currently in race training and has shown marked improvement after two weeks on Platinum Refresh. I'm extremely pleased with the transformation this product has produced, as I have tried everything to no avail." - Sandra M.

INTRODUCING: PLATINUM LONGEVITY

A Highly Bio-Available Resveratrol Analogue Formula

Platinum Longevity is a potent formula designed to support recovery in high performing equine athletes. This formula is available as a powder or a paste and contains pterostilbene (ter-o-STIL-been), the highly bio-available analogue of resveratrol. Platinum Longevity also provides powerful ingredients such as SOD (superoxide dismutase), an antioxidant enzyme that supports the horse's ability to cope with oxidative stress, and curcumin, the primary active ingredient in Turmeric that helps to support normal healthy levels of inflammation.

WHAT IS THE DIFFERENCE BETWEEN RESVERATROL AND PTEROSTILBENE?

Resveratrol is a compound that has received much public and scientific attention in recent years for its effect on inflammation.1 However, resveratrol has limited potential due to its poor bio-availability and rapid degradation once absorbed. Pterostilbene is a methylated analogue of resveratrol that is far more promising as a nutritional supplement. For example, pterostilbene is 70-90 percent bio-available after oral intake, whereas resveratrol has a 20-30 percent absorption rate.2 Furthermore, pterostilbene remains intact in the blood for up to seven times longer than resveratrol.3

1. Frémont L. Biological effects of resveratrol. LifeSci 2000;66:663-673.

2. Kapetanovic I, Muzzio M, Huang Z, et al. Pharmacokinetics, oral bioavailability, and metabolic profile of resveratrol and its dimethylether analog, pterostilbene, in rats. Cancer Chemother Pharmacol 2011;68:593-601.

3. Remsberg C, Yáñez J, Ohgami Y, et al. Pharmacometrics of pterostilbene: preclinical pharmacokinetics and metabolism, anticancer, anti-inflammatory, antioxidant and analgesic activity. Phytother Res 2008;22:169-179.

"Since my horses have been on Platinum, their hair coats are shinier, they stay fatter, and they perform and recover better. . ." says Jordan Larson.

Read the full article at http://digitaleditions.sheridan.com/article/Platinum+Performance/979196/101089/article.html.

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