Reiner November 2012 : Page 168

FROM OUR CORPORATE PARTNERS ANDERSON BEAN BOOTS Anderson Bean boots are more than just a brand name—they are a historical, American tradition. RELIABLE You rely on your training. You rely on your horse. You rely on your tack. You should rely on your boots. In the morning, the first pieces of equipment you touch are your boots and, like your equipment, you need them to work. An-derson Bean boots are more than just a fashion statement; they are reliable equipment that is made to be worn, enjoyed and depended on. When Anderson Bean Boot Company was started in 1989 by the owners of Rios of Mer-cedes, they had been making boots since 1853—that’s over 150 years. The goal was to provide a handcrafted boot, made from the finest materials, at an affordable price for the people who make this country great. Not only do we use the best materials available, but we test our boots on a regular basis. Well, we don’t just test them; we take them out and beat the heck out of them. Whether at shows, working cattle, building fence or moving hay, Anderson Bean puts itself in your shoes, well boots. Relia-bility starts from the ground-up and Anderson Bean boots are there to support you each step of the way. You know you can rely on Anderson Bean boots because we rely on them too. LOCATION, LOCATION, LOCATION From start to finish, each pair of Anderson Bean boots are made in the U.S.A. We are located in Mercedes, Texas, and our home address is 1750 E. Expressway 83. Our boots are made by local, skilled craftsmen and women who pass their unique experiences and talent on to our prod-ucts. Anderson Bean boots are more than just a brand name—they are a historical, American tra-dition. From welting the leather by hand to sewing the shafts together, each pair is specially created by people who understand how to merge beauty and utility. The skilled hands that make Anderson Bean boots belong to the men and women of Texas’ Rio Grande Valley. It is with their dedication to quality and tradition that each pair of Anderson Bean boots can be unique. THE NATURAL WAY We give as much attention to our products as we do our customers. Anderson Bean boots are made with all leather construction from the highest-quality materials possible. There are no foam or rubber fillers or overcomplicated stabilization systems. 0ver a century and a half of experience has provided our boot makers with knowledge and an unfath-omable understanding of their skill and art. They start with a premium hide—alligator, leather, kidskin, goat, or lizard—and cut the pieces that will make the look, or the “personality,” of the boot. Our craftsmen then cut the hides with sharp attention to detail and place each piece so that the hides can expand and contract with

Anderson Bean Boots

RELIABLE

You rely on your training. You rely on your horse. You rely on your tack. You should rely on your boots. In the morning, the first pieces of equipment you touch are your boots and, like your equipment, you need them to work. Anderson Bean boots are more than just a fashion statement; they are reliable equipment that is made to be worn, enjoyed and depended on. When Anderson Bean Boot Company was started in 1989 by the owners of Rios of Mercedes, they had been making boots since 1853–that's over 150 years. The goal was to provide a handcrafted boot, made from the finest materials, at an affordable price for the people who make this country great. Not only do we use the best materials available, but we test our boots on a regular basis. Well, we don't just test them; we take them out and beat the heck out of them. Whether at shows, working cattle, building fence or moving hay, Anderson Bean puts itself in your shoes, well boots. Reliability starts from the ground-up and Anderson Bean boots are there to support you each step of the way. You know you can rely on Anderson Bean boots because we rely on them too.

LOCATION, LOCATION, LOCATION

From start to finish, each pair of Anderson Bean boots are made in the U.S.A. We are located in Mercedes, Texas, and our home address is 1750 E. Expressway 83. Our boots are made by local, skilled craftsmen and women who pass their unique experiences and talent on to our products. Anderson Bean boots are more than just a brand name–they are a historical, American tradition. From welting the leather by hand to sewing the shafts together, each pair is specially created by people who understand how to merge beauty and utility. The skilled hands that make Anderson Bean boots belong to the men and women of Texas' Rio Grande Valley. It is with their dedication to quality and tradition that each pair of Anderson Bean boots can be unique.

THE NATURAL WAY

Anderson Bean boots are made with all leather construction from the highest-quality materials possible. There are no foam or rubber fillers or overcomplicated stabilization systems. 0ver a century and a half of experience has provided our boot makers with knowledge and an unfathomable understanding of their skill and art. They start with a premium hide–alligator, leather, kidskin, goat, or lizard–and cut the pieces that will make the look, or the "personality," of the boot. Our craftsmen then cut the hides with sharp attention to detail and place each piece so that the hides can expand and contract with heat and moisture and wear, just as nature designed. You will not find any synthetic leather in our boots, ever.

With all of our leather and Hybrid soles, we use lemonwood pegs to secure the supporting spring steel shank in place in the arch of the foot. This process is more than tradition, it is necessity–the lemonwood pegs expand and contract with the leather as it changes temperature and moisture content. That way, the pegs don't fall out or rust like a nail, they live and breathe with the boot. From the ground up, our boots are built with the finest and most durable materials that nature can supply. Each pair is lined with premium cowhide, has leather heel counters and leather insoles. Simplicity is the best natural design.

GREEN FROM THE START

When Rios of Mercedes started the Anderson Bean line of boots, they also carried over the process of "Re-Crafting." Re-Crafting is more than just resoling boots; it is more like recycling. We take your well-worn boot apart from the vamp and remove the welts and insoles so that we can rebuild from the bottom to the top. Anderson Bean boots are not made to be worn-out and thrown away–they are made to be rejuvenated time and time again. Once you've worn your boots through, please send them back to us so that we can Re-Craft them with our tools, our craftsmen and our tradition. When you get your Anderson Bean boots back, they will look like new and feel great. You can learn more about this process and the pricing in the FAQ section of our website (andersonbean.com).

BY ASSOCIATION

We have been blessed to be Corporate Partners with one of the most progressive associations in the Performance Equine industry: the National Reining Horse Association. The NRHA and its members have always been great to work with and we value their insights about our boots. We take many suggestions from NRHA and its members from concept to production so that we make a better product. You are both our customers and our design team and we value your opinions because your ideas help make our boots. Thank you for your support and loyalty.

IT'S ALL ELEMENTAL

The most important aspect of Anderson Bean Boot Company is the human element. From our craftsmen to our customers, we are blessed by committed and faithful people. We try to give back that attention by answering each email, social media message or phone call we get about our boots because we like hearing from our customers. We like to hear everything–good or not so good–about our products, so if you've had an issue, please let us know so that we can take care of it. We give as much attention to our products as we do our customers.

The goal at Anderson Bean is to make the best boots possible while still being close to the people who wear them. Our interactions with you are more than a point of purchase: you are Anderson Bean.

Read the full article at http://digitaleditions.sheridan.com/article/Anderson+Bean+Boots/1220083/131931/article.html.

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