Reiner December 2012 : Page 146

FR OM OUR CORPORA TE P A R TNERS QUARTER HORSE NEWS Quarter Horse News is published semimonthly and serves the performance horse industry coast to coast, in Canada and numerous other countries. ultifaceted, that’s the name of the game in the modern Western performance horse industry. That’s exactly what you’ll find in the pages of Quarter Horse News . For three decades and counting, Quarter Horse News has provided readers with everything they need to know for doing business in and enjoying the Western per-formance horse industry. On Line. On Time. On Target. Quarter Horse News , both in print and on the web, is the per-formance horse industry’s most comprehensive source for news, statistics and results in Reining, cutting, reined cow horse and other Western per-formance disciplines. Its multifaceted approach encompasses the best of print, immediacy of the Internet and consistent interaction of social media. Because Quarter Horse News is an inde-pendent publication, it has gained a reputation for reporting on controversial and sometimes difficult issues, always presenting balanced view-points from both sides. For the past two years, in 2011 and 2012, American Horse Publications® awarded Quarter Horse News its “General Excellence” honor, certi-fying that Quarter Horse News is the leading equine publication in its category. From major event coverage, participant pro-files, how-tos and informative monthly depart-ments, the print edition of Quarter Horse News is the only source where readers find information that stretches across the performance horse in-dustry, from Reining to cutting, reined cow horse to ranch versatility, and more. Monthly columns are a big hit, and readers have come to expect the popular Competitive Edge with Anna Mitchell, Frankly Speaking with Frank Merrill, and of course, Craig’s Spin with leading Reining NRHA professional Craig Schmersal. These are in addition to the several discipline-specific columns featured every month. Quarter Horse News is published semimonthly M and serves the performance horse industry coast to coast, in Canada and numerous other coun-tries. Its website, (quarterhorsenews.com) oper-ates according to the “On Line. On Time. On Target” objective and is recognized as the only source of up-to-the-minute news, statistics and sale results from all corners of the performance horse industry. The website features blogs, weekly columns, breaking news, industry statis-tics, event coverage and news as it happens. Any-time, visitors can access videos of winning runs from the industry’s major events. Social media has come to play a major role in media. With right at 170,000 fans, the Quarter Horse News Facebook page is among the busiest and most popular in the equine world. That kind of depth allows the Quarter Horse News to reach people inside and beyond the performance horse industry, around the globe. From Face-book to Twitter, quarterhorsenews.com to YouTube, QHN readers are always on the break-ing edge of the news. Additionally, every other week, the QHN In-sider arrives in the email boxes of thousands of subscribers. Subscription is free and a simple sign-in is all that’s required. One year ago, Amer-ican Horse Publications ranked the QHN Insider as the industry’s No. 1 e-newsletter, and readers are treated to a variety of news and feature arti-cles. The front page includes a colorful story re-lated to the horse business, in addition to breaking news, QHN Video Central and web links to articles that impact horse owners and ranch-ers. The QHN Insider always has the Out ‘N’ About photo page, The Equi-Stat page, FYI col-umn and Retro Perspective, along with the Spot-light photo, Quote of the Week, Kulie cartoon and In the Know short story. Equi-Stat operates in close tandem with Quar-ter Horse News . Equi-Stat was formed in 1985 by Morris Communications Co. LLC, parent company

Quarter Horse News

Serving the performance horse industry.

Quarter Horse News is published semimonthly and serves the performance horse industry coast to coast, in Canada and numerous other countries.

Multifaceted, that's the name of the game in the modern Western performance horse industry. That's exactly what you'll find in the pages of Quarter Horse News. For three decades and counting, Quarter Horse News has provided readers with everything they need to know for doing business in and enjoying the Western performance horse industry.

On Line. On Time. On Target. Quarter Horse News, both in print and on the web, is the performance horse industry's most comprehensive source for news, statistics and results in Reining, cutting, reined cow horse and other Western performance disciplines. Its multifaceted approach encompasses the best of print, immediacy of the Internet and consistent interaction of social media. Because Quarter Horse News is an independent publication, it has gained a reputation for reporting on controversial and sometimes difficult issues, always presenting balanced viewpoints from both sides.

For the past two years, in 2011 and 2012, American Horse Publications® awarded Quarter Horse News its "General Excellence" honor, certifying that Quarter Horse News is the leading equine publication in its category.

From major event coverage, participant profiles, how-tos and informative monthly departments, the print edition of Quarter Horse News is the only source where readers find information that stretches across the performance horse industry, from Reining to cutting, reined cow horse to ranch versatility, and more. Monthly columns are a big hit, and readers have come to expect the popular Competitive Edge with Anna Mitchell, Frankly Speaking with Frank Merrill, and of course, Craig's Spin with leading Reining NRHA professional Craig Schmersal. These are in addition to the several discipline-specific columns featured every month.

Quarter Horse News is published semimonthly and serves the performance horse industry coast to coast, in Canada and numerous other countries. Its website, (quarterhorsenews.com) operates according to the "On Line. On Time. On Target" objective and is recognized as the only source of up-to-the-minute news, statistics and sale results from all corners of the performance horse industry. The website features blogs, weekly columns, breaking news, industry statistics, event coverage and news as it happens. Anytime, visitors can access videos of winning runs from the industry's major events.

Social media has come to play a major role in media. With right at 170,000 fans, the Quarter Horse News Facebook page is among the busiest and most popular in the equine world. That kind of depth allows the Quarter Horse News to reach people inside and beyond the performance horse industry, around the globe. From Facebook to Twitter, quarterhorsenews.com to YouTube, QHN readers are always on the breaking edge of the news.

Additionally, every other week, the QHN Insider arrives in the email boxes of thousands of subscribers. Subscription is free and a simple sign-in is all that's required. One year ago, American Horse Publications ranked the QHN Insider as the industry's No. 1 e-newsletter, and readers are treated to a variety of news and feature articles. The front page includes a colorful story related to the horse business, in addition to breaking news, QHN Video Central and web links to articles that impact horse owners and ranchers. The QHN Insider always has the Out 'N' About photo page, The Equi-Stat page, FYI column and Retro Perspective, along with the Spotlight photo, Quote of the Week, Kulie cartoon and In the Know short story.

Equi-Stat operates in close tandem with Quarter Horse News. Equi-Stat was formed in 1985 by Morris Communications Co. LLC, parent company of Cowboy Publishing Group and Quarter Horse News. Information researched and compiled by Equi-Stat enhances Quarter Horse News content, and the division has achieved the goal of helping performance horse events present a more accurate picture of their particular event to entrants, breeders, owners and potential sponsors.

The Equi-Stat database contains information from aged events, as well as weekend and championship shows conducted by organizations like the National Reining Horse Association, the National Cutting Horse Association, the National Reined Cow Horse Association, the American Cutting Horse Association, American Quarter Horse Association, American Paint Horse Association and the NCHA of Australia. Statistics also are researched and compiled from barrel racing, Western pleasure and ranch versatility events.

With annual and lifetime statistics published every year for the Reining, reined cow horse and cutting disciplines, Quarter Horse News is the one-stop shop to learn about the industry's leading horses, riders, sires, owners and breeders. There are also statistics on the best all-industry individuals – those who excel in two or more disciplines. Plus, every December, Quarter Horse News publishes "Inside Track," the list of the newest open and non-pro riders who posted the strongest results in Reining, reined cow horse and cutting over the past five and a half years.

When it comes to breeding, Quarter Horse News is unparalleled in the tools it provides stallion and mare owners. The Stallion Register is published every fall, providing complete biographies, statistical information and photos for hundreds of performance horse stallions. The print edition of the Stallion Register is distributed free of charge to all Quarter Horse News subscribers and is also available for purchase throughout the year.

Thanks to the reaching statistical power of Equi-Stat, Quarter Horse News informs readers about the industry's leading stallions in the QHN 250, which is published every January. This list names the top 250 sires in the reining, reined cow horse and cutting industries, plus it details the leaders in each of those disciplines.

Comprehensive statistics are found in the Junior Sires chart, a list of the latest, most successful stallions that have five or fewer foal crops. Nowhere else is this information compiled and available to the public. Also, every December, the annual Magic Cross section is published. By seeing how stallions crossed on daughters of other sires, according to earnings, breeders can make informed choices when booking their performance-bred mares to any of the hundreds of stallions in the business. The January 1 Broodmare Issue highlights the industry's finest dams, along with providing informative articles designed to help and inform mare owners.

When it comes to auctions, Quarter Horse News is the premier source of up-to-the-minute sale results, analysis, historical perspective and information about buyers and sellers. The annual Sale Price Guide has become the blue book of the performance horse industry, providing prices and information on each and every horse sold during the prior year at the major public performance horse auctions. Quarter Horse News also features the Sale Report Card, a complete listing of the sale horses that sold as weanlings, yearlings and 2- and 3-year-olds and then went on to earn money in the show pen.

Quarter Horse News was formed by a small group of investors and began publishing December 5, 1978, as a weekly newspaper devoted to coverage of the Quarter Horse industry with an emphasis on Quarter Horse racing.

The newspaper started as a five-person operation occupying 200 square feet of office space. More than 30 people now work at the Fort Worth office, which houses executives, editorial, production, Equi-Stat and support staff for Cowboy Publishing Group, which is part of the Morris Media Network. Morris Media Network, a division of Augusta, Georgia-based Morris Communications Co. LLC, consists of five equine publications, including Western Horseman, Barrel Horse News, and Equine Journal, in addition to several other trade, outdoor, hunting and fishing publications.

Read the full article at http://digitaleditions.sheridan.com/article/Quarter+Horse+News/1256594/138053/article.html.

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