PIANODISC BRINGS PERFORMANCES TO YOUR LIVING ROOM A DAZZLING INNOVATION from Mastermind Studios and PianoDisc can deliver HD video, magnificent sound, and the excitement of a top artist's live piano performance to pianos in homes and venues around the world – all through a YouTube channel and PianoDisco IQ technology. The new exclusive YouTube channel plays the piano live in viewers' locations when they watch one of the channel's YouTube videos or live-streaming events. Whether the piano is a Mason & Hamlin, Steinway, Bösendorfer, Yamaha, Fazioli, Young Chang, Kawai, Samick, Baldwin, Pearl River, George Steck, or virtually any other acoustic piano brand equipped with a PianoDisc iQ Intelligent Player System, the user can see and hear the performance on their own piano. Energized by the innovation's significance, PianoDisc Executive Vice President Tom Lagomarsino commented, "This one's a game changer, most certainly for the PianoDisc customer experience, not to mention that the implications for sales and marketing, social media integration, and education are truly astounding." Just as importantly, pianists will be able to record and upload their own performances to YouTube to share with other PianoDisc owners as every nuance of their performance is captured and reproduced on the viewer's piano. If the pianist performs live with other instrumentalists, vocalists, or an accompaniment, the entire performance will be reproduced, in perfect synchronization and full HD video, simply by playing the YouTube video. Part of the system's beauty is its simplicity. To the end-user, this technology brings an unprecedented ease of use and volume of content. To the musician, it brings a level of accessibility far beyond that previously available to even the most affluent and popular performers. As each family experiences the performance personally in the comfort of their own home, YouTube's technology and widespread infrastructure will allow millions of other people with PianoDisc-equipped pianos to share in the experience at the same time. "We literally were silent when we got this to work the first time," said Mastermind Studios President Jarrod Radnich. "We all looked at each other and, after that inevitable pause, whispered, 'Oh, wow. . . wow' – and then tried it another hundred or so times just to be sure." The new PianoTube LIVE YouTube channel features live demo-length YouTube videos that play PianoDisc-equipped pianos that are connected to the internet. It also includes videos that show the technology at work for those who do not yet have PianoDisc systems installed on their acoustic pianos. See http://www.youtube.com/user/pianotubelive/. Because the built-in versatility of PianoDisc's system allows for data compression and works across a multitude of formats, the data to reproduce a performance on a PianoDisc system will survive YouTube's compression algorithms, unlike some other player piano systems that require a lossless and therefore uncompressed codec. Several other obstacles were overcome to allow the inclusion of full audio accompaniments, in perfect synchronization, without the piano system misinterpreting the data. Regardless of bandwidth, the audio, video, and piano always remain synchronized, and when YouTube introduces multi-channel audio, that too will enhance the multimedia experience. The creators expect this innovation to foster a new and exciting online community where pianists, educators, and music aficionados easily share live performances and ideas, receive and give feedback to each other, and generally explore their piano performances and compositions in a vibrant, highly interactive, and exciting manner. "YouTube's popularity is unrivaled for a reason; people like to put themselves and their performances out to the world, and with this innovation they can do that on a scale not before possible," explained Lagomarsino. Radnich added, "Speaking with my educator's hat on, if I am going to provide constructive critique I need more information than a video provides. This system allows me to see exactly how the musician is handling the dampers on the strings, timings, velocities, and durations, and I can review the performance any time it is convenient for me to do so. I especially like the fact that educational institutions and performance venues don't have to purchase a particular brand of piano to give their students the advantage of this new world-wide exposure and access to other musicians." www.pianodisc.com www.masonhamlin.com ON-STAGE STANDS STEPS UP ARTIST PROGRAM ON-STAGE STANDS has announced an expanded version of its On-Stage Artists Program that aims to stimulate conversations between the company and its endorsing artists – both face-to-face and on social media where consumers can join in. Artists from across the musical spectrum use On-Stage Stands products as part of their regular setups, including Day Above Ground, Waylon Hicks, and Australian Pink Floyd. On-Stage founder and President Jim Hennessey, who once headed up artist relations for a popular guitar manufacturer, has a long history of building personal relationships with artists and looking to musicians for input. The On- Stage Artists Program is spearheaded by Rod Washburn. "I work with the artists, establishing a good, comfortable relationship and asking for constant feedback," said Washburn. "We want to expand our visibility by growing social network websites, maintaining blogs, contributing to forums, and positively representing the face of On-Stage Stands. This is more effective when we are linked directly with our artists and their communities." By featuring artists on the On-Stage YouTube channel, for example, the company can attract the attention of the artists' fan communities. "This draws fans that now see the On-Stage Stands brand with their favorite band," said Washburn. "It's an ever-growing family of artists, fans, and customers, all seeing us in a different light." Alongside its new artist relations effort, On-Stage Stands and its sister brands have released a number of new pro-level products. More information is available on the On-Stage website. www.onstagestands.com • VIOLIN MAKERS SET FOR FIRST MONDOMUSICA FEST MORE THAN 150 VIOLIN makers from 17 U.S. States and 13 countries worldwide will gather in New York City March 15-17 for the first Mondomusica event. Held at the Metropolitan Pavilion & Altman Buliding, this extraordinary exhibition will be a unique opportunity for professional and amateur musicians, students, investors, and retailers to meet with some of the best violin makers from around the globe, who will be presenting their work. Mondomusica New York is not only a trade fair, but also an artistic and cultural event. In addition to its commercial aspect, the show will help spread the values related to music and violin making with a rich program including concerts, rare instrument exhibitions, master classes, and seminars. Mondomusica New York has partnered with some of the most important and prestigious associations involved in music and culture, including the Violin Society of America, the American Federation of Violin and Bow Makers, the American String Teachers Association, and the most important cultural, artistic, and economic institutions in Italy. More information about exhibitors and event schedules can be found at Mondomusica's official website. www.mondomusicanewyork.com
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