Reiner October 2013 : Page 130

FROM OUR CORPORATE PARTNERS CLASSIC EQUINE Unrelenting Passion for Perfection. “I chose Classic Equine because I knew their reputation as a leader in the industry,” Shawn Flarida explained. “After working with them, I’ve come to respect them even more.” here are many similarities between business and horsemanship. Both require multiple parts working in unison. If one part is inefficient, it hinders the performance of the whole. A well-run company, like a good horse, is led by people who react quickly to changing situations with poise, discipline and balance. It takes both team-work and dedication to achieve success. The Classic Equine team understands both business and horsemanship. They possess a de-termination to push their customers a step ahead of the competition, by meeting tough de-mands with even tougher products. This is done through constant research, innovation and revi-sion. There is no question why Classic Equine has become the front-runner in the equine perform-ance industry. PRACTICE WHAT YOU PREACH: T AN OPEN MIND: Founded nearly 20 years ago by avid equine en-thusiasts deep in the heart of horse country, people at Classic Equine are immersed in all as-pects of the equine industry. Numerous ropers, barrel racers, reiners, cutters, ranchers and trainers comprise their ranks. Each person on the payroll has a desire to create the finest prod-ucts in the business. This fact becomes obvious when you notice that the great majority use these products on a daily basis. Most, like Robby Wilson, have been developing and using cutting edge products for Classic Equine since its incep-tion. They know each product inside and out. They developed them, tested them, and refined them. There is no substitute for that type of first-hand knowledge. The development team at Classic Equine gathers information from a myriad of resources. Feed-back from customers is one of the greatest inspi-rations for many innovations. They also work with countless experts across the industry to bet-ter understand what the needs are of today’s high performance equine athletes, and to de-velop products that will exceed customers’ ex-pectations. Classic Equine believes a good idea is a good idea, no matter its origination. Working with professionals in the equine world allows them access to the finest athletes and toughest critics available. When NRHA’s only Four Million Dollar Rider and Hall of Fame inductee Shawn Flarida wanted to create a splint boot that looked clean and classy in the show ring, but also provided complete protection for today’s demanding ath-letes, he trusted the research team at Classic Equine to develop the Safety Wrap. “I chose Classic Equine because I knew their reputation as a leader in the industry,” Flarida explained. “After working with them, I’ve come to respect them even more. Their product devel-opment team is impeccable, and they are always willing to go the extra mile. They really have a passion for making a great product, and I’m proud to be associated with them. I’m really looking forward to seeing what kind of innova-tive things we can make together.” Andrea Fappani, an NRHA Three Million Dol-lar Rider, agrees. “I use Classic Equine products because I know they really care about the horse’s comfort and protection,” says Fappani, who also

Classic Equine

Unrelenting passion for perfection.

There are many similarities between business and horsemanship. Both require multiple parts working in unison. If one part is inefficient, it hinders the performance of the whole. A well-run company, like a good horse, is led by people who react quickly to changing situations with poise, discipline and balance. It takes both teamwork and dedication to achieve success.

The Classic Equine team understands both business and horsemanship. They possess a determination to push their customers a step ahead of the competition, by meeting tough demands with even tougher products. This is done through constant research, innovation and revision. There is no question why Classic Equine has become the front-runner in the equine performance industry.

PRACTICE WHAT YOU PREACH:

Founded nearly 20 years ago by avid equine enthusiasts deep in the heart of horse country, people at Classic Equine are immersed in all aspects of the equine industry. Numerous ropers, barrel racers, reiners, cutters, ranchers and trainers comprise their ranks. Each person on the payroll has a desire to create the finest products in the business. This fact becomes obvious when you notice that the great majority use these products on a daily basis. Most, like Robby Wilson, have been developing and using cutting edge products for Classic Equine since its inception. They know each product inside and out. They developed them, tested them, and refined them. There is no substitute for that type of first-hand knowledge.

AN OPEN MIND:

The development team at Classic Equine gathers information from a myriad of resources. Feedback from customers is one of the greatest inspirations for many innovations. They also work with countless experts across the industry to better understand what the needs are of today's high performance equine athletes, and to develop products that will exceed customers' expectations. Classic Equine believes a good idea is a good idea, no matter its origination. Working with professionals in the equine world allows them access to the finest athletes and toughest critics available.

When NRHA's only Four Million Dollar Rider and Hall of Fame inductee Shawn Flarida wanted to create a splint boot that looked clean and classy in the show ring, but also provided complete protection for today's demanding athletes, he trusted the research team at Classic Equine to develop the Safety Wrap.

"I chose Classic Equine because I knew their reputation as a leader in the industry," Flarida explained. "After working with them, I've come to respect them even more. Their product development team is impeccable, and they are always willing to go the extra mile. They really have a passion for making a great product, and I'm proud to be associated with them. I'm really looking forward to seeing what kind of innovative things we can make together."

Andrea Fappani, an NRHA Three Million Dollar Rider, agrees. "I use Classic Equine products because I know they really care about the horse's comfort and protection," says Fappani, who also uses the Classic Equine EZ Wrap™ and Performance Skid Boot. "They are always open to suggestions and improving their products. I like the skid boots because they mold nicely to my horse's legs. The material is high-quality, strong and protects my horses, but also has flexibility. I also like the sleek look of the boots."

UNLIKELY SOURCES:

Some of the greatest innovations come by way of necessity, and some by accident, but most from Classic Equine result from an endless pursuit of knowledge. They have made many advances in their lineup by utilizing diverse materials and adapting them to benefit the horse and rider. A material called Zoombang™ was first tested for use in protective gear for football players and rough stock riders. Zoombang is a pliable material at rest that, upon impact, becomes rigid to dissipate energy. The development team, with extensive research and intensive testing, then used it to develop the Zone™ Series of saddle pads.

Closed-cell foam, soft-touch neoprene, and other materials were originally designed for other applications, but have allowed Classic Equine to lead the competition with new innovations. One example is the ContourPedic™ Reiner pad, which uses closed-cell foam originally used in mattresses, in a pad that is sleek, refined, and designed with the needs of competition in mind. Competitors demanded a thin, lightweight pad that would stay in place neatly under a show blanket without sacrificing protection, and the ContourPedic Reiner delivers. Classic Equine knows that sometimes, in order to be a leader, you have to think outside the box.

THE CUTTING EDGE:

Researchers at Classic Equine stay abreast of the latest in scientific study, and develop products designed to use these advances to benefit the consumer. One such product is the MagNTX™ line of recovery aids. These therapeutic blankets, masks, wraps and boots utilize the inherent magnetic field within the body's own cells to increase blood flow and circulation for natural pain relief and reduction of lactic acid and calcium buildup. This promotes healing of injured tissues and speeds up recovery from strenuous workouts without the use of drugs.

REVISION:

Typically, when a product is placed into production, it remains as it was first introduced until it finally becomes obsolete. The costs of making changes after introduction are great, and most manufacturers are too busy looking toward the next trend to revise current products. This is not so with Classic Equine. Whether lengthening a strap on a stable blanket, designing a tougher buckle, or making a splint boot more ergonomic, research and development is a year-round job, with a staff devoted to continually refining and improving each product to make certain their customers outperform the competition.

At Classic Equine, they know that the pace of the leader determines the pace of the herd. The relentless pursuit of quality and excellence is what pushes them out front, but their commitment to the customer keeps them there. To find out why Classic Equine sets the pace for the rest, visit www.classicequine.com, or give them a call at 800-654-7864.

Read the full article at http://digitaleditions.sheridan.com/article/Classic+Equine/1518068/177028/article.html.

Previous Page  Next Page


Publication List
Using a screen reader? Click Here