2013 Fall Sales Newsletter Fall Newsletter : Page 10

edition in print, digital and mobile formats (Figure 4), also produces digital-only daily show publications for mobile. The Today’s Show News daily mobile app, delivered each morning to attendees at the annual NAMM music products trade show, offers up-to-date news, schedules, special offers and information on events and featured products. “Over 72,000 people viewed this during last year’s show,” says Paul Majeski, publisher of The Music Trades magazine. Easy-to-use contextual menus and search allow users to find what they need on the go, including show and advertiser information. An “intelligent download” feature allows daily downloads to be interrupted to prioritize access to specific information (downloads can also be set to take place while the user is still asleep). The digital edition and app allows the magazine “to stay relevant and provide timely content and analysis for our industry in the most convenient formats possible,” according to Majeski. Figure 4 Other digital special editions employed successfully by publishers include collections of old content (such as “best of” or thematic compilations) and content covering special subject matter. The Music Trades, for instance, puts out a yearly purchaser’s PAGE 10 Going Mobile: Revenue Opportunities for Publishers

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