2013 Fall Sales Newsletter Fall Newsletter : Page 15

In Summary Besides the traditional cost-benefit analysis, publishers would do well to look at their existing content—as well as those who supply it. Quite often, digital media is a logical extension of what is already being well done, and well received by loyal audiences. It is also essential to know how devices are being used, and by whom. Publishers must step up their creative process when adding digital media features that have revenue potential. While this may seem daunting, it’s helpful to remember that successful publishers should already know how to be creative— and engaging—with traditional media that engages their core audience. Often, an existing workflow can be modified to include a more interactive digital component. So too, the process of addressing perceived barriers can reveal new revenue opportunities. Whether a publisher develops its mobile platform in-house or uses a service provider, the mandate is clear: mobile is a permanent reality for the magazine world. Advertising and circulation revenue potential is directly related to the perceived value that mobile information provides. The goal is a thoroughly achievable one: find the mobile content that most effectively conveys your brand, and find the resources needed to produce it. About Sheridan Sheridan is a multi-faceted print, publishing services, and technology provider serving magazine, journal, book, and catalog publishers. Sheridan’s magazine business is produced through Dartmouth Printing Company. Located in Hanover, NH, Dartmouth Printing Company delivers superior magazine, special interest publication, and long-run journal printing, binding, co-mailing, and distribution services. Dartmouth Printing Company also offers a wide range of technology solutions, such as Dynamic and Mobile Editions and a growing suite of mobile content products. It is one of four Sheridan Group companies providing print, publishing services and technology solutions to the publishing industry. www.sheridan.com

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