Reiner February 2014 : Page 172

FROM OUR CORPORATE PARTNERS CARDINAL REINING HORSES Dedicated to the global pursuit of Reining perfection. peak with Joao Marcos Arruda Pires for very long and it quickly becomes apparent that he brings an infectious passion to everything he does. After purchasing a premier reining horse facility—formerly known as Green Valley Ranch—in 2013, the Brazilian is applying that same enthusiasm towards Reining. Now known as Cardinal Reining Horses, the spectacular facil-ity is sited on 200 lush acres in Aubrey, Texas, with every amenity needed for a world-class reining operation. Though he might be new to Reining, Joao Marcos, or John Marcos as he is known in the United States, has quickly become one of Rein-ing’s biggest sponsors. “Cardinal Reining Horses is proud to be an NRHA Corporate Partner,” he said. “We’re excited to build a long term relation-ship with NRHA to develop the sport of Reining on a world-wide basis.” Cardinal Reining Horses head trainer, Franco Bertolani, riding CFR Centenario Wimpy. GLOBALIZATION S the Brazilian-American Chamber of Commerce in central Florida. “One of the things I love to do is globalization. I do trade missions, and work with several big companies around the world,” he explained, adding that he looks forward to bringing that ex-perience to the reining industry. “I have lots of dreams, but one of them is to make and strengthen relationships between American and international reining communities. For example, I can assist international clients who want to come to America to look at horses. Once they are here, I can set up tours for them to see the many great reining facilities in this area.” In fact, Marcos did just that at the 2013 NRHA Futurity, arranging a bus tour from Okla-homa City for over 40 international visitors to take a tour of Cardinal Ranch and other nearby reining operations. A CHANCE ENCOUNTER Tom McCutcheon John Marcos’ Cardinal Reining Horses was the co-sponsor of the International Reception at the 2013 NRHA Futurity. Growing up around horses, Marcos began riding when he was three years old. “One of my cousins had a grandfather who was the owner of a large ranch with some of the best horses in Brazil. I have loved horses all my life,” he said, adding that it didn’t take long for him to develop an affinity for Reining as well. “One of the things I love about the reining industry is its family at-mosphere—people are very supportive of each other. I also like the way the sport is organized and the scoring system.” Just 16 years old, Marcos first came to the United States to study at the University of Cincin-nati, not knowing a word of English. He has since become a prominent tax attorney and president of his own business—specializing in consulting large multi-national companies—which has of-fices in São Paulo, Brazil and international head-quarters in Orlando, Florida. These days Marcos gives speeches about strengthening international business relationships, and is past president of Ironically it was in a happenstance trip to Texas that led to Marcos becoming the owner of one of the largest reining facilities in the world, though he didn’t know anything about Reining at the time. Also the owner of Cardinal Training Center—a 300 acre elite racing horse facility in Ocala, Florida that he purchased several years ago—Marcos was driving through the Aubrey, Texas, area one summer day when he saw a for sale sign in front of what was then Green Valley Ranch. Just a few months later he purchased the ranch, renaming it Cardinal Reining Horses. Home of the Legacy Sale each October, Cardi-nal Ranch features a 60,000 square foot covered arena, which is attached to a large well-ap-pointed show barn. Overlooking the indoor arena is a large entertainment area complete with living quarters, while several offices provide meeting and work space. In all, there are over 200 stalls on the ranch, while miles of white fencing surround pastures dotted with large

Cardinal Reining Horses

Dedicated to the global pursuit of Reining perfection.

Speak with Joao Marcos Arruda Pires for very long and it quickly becomes apparent that he brings an infectious passion to everything he does. After purchasing a premier reining horse facility–formerly known as Green Valley Ranch–in 2013, the Brazilian is applying that same enthusiasm towards Reining. Now known as Cardinal Reining Horses, the spectacular facility is sited on 200 lush acres in Aubrey, Texas, with every amenity needed for a world-class reining operation.

Though he might be new to Reining, Joao Marcos, or John Marcos as he is known in the United States, has quickly become one of Reining's biggest sponsors. "Cardinal Reining Horses is proud to be an NRHA Corporate Partner," he said. "We're excited to build a long term relationship with NRHA to develop the sport of Reining on a world-wide basis."

GLOBALIZATION
Growing up around horses, Marcos began riding when he was three years old. "One of my cousins had a grandfather who was the owner of a large ranch with some of the best horses in Brazil. I have loved horses all my life," he said, adding that it didn't take long for him to develop an affinity for Reining as well. "One of the things I love about the reining industry is its family atmosphere–people are very supportive of each other. I also like the way the sport is organized and the scoring system."

Just 16 years old, Marcos first came to the United States to study at the University of Cincinnati, not knowing a word of English. He has since become a prominent tax attorney and president of his own business–specializing in consulting large multi-national companies–which has offices in São Paulo, Brazil and international headquarters in Orlando, Florida. These days Marcos gives speeches about strengthening international business relationships, and is past president of the Brazilian-American Chamber of Commerce in central Florida.

"One of the things I love to do is globalization. I do trade missions, and work with several big companies around the world," he explained, adding that he looks forward to bringing that experience to the reining industry. "I have lots of dreams, but one of them is to make and strengthen relationships between American and international reining communities. For example, I can assist international clients who want to come to America to look at horses. Once they are here, I can set up tours for them to see the many great reining facilities in this area."

In fact, Marcos did just that at the 2013 NRHA Futurity, arranging a bus tour from Oklahoma City for over 40 international visitors to take a tour of Cardinal Ranch and other nearby reining operations.

A CHANCE ENCOUNTER
Ironically it was in a happenstance trip to Texas that led to Marcos becoming the owner of one of the largest reining facilities in the world, though he didn't know anything about Reining at the time. Also the owner of Cardinal Training Center–a 300 acre elite racing horse facility in Ocala, Florida that he purchased several years ago–Marcos was driving through the Aubrey, Texas, area one summer day when he saw a for sale sign in front of what was then Green Valley Ranch. Just a few months later he purchased the ranch, renaming it Cardinal Reining Horses.

Home of the Legacy Sale each October, Cardinal Ranch features a 60,000 square foot covered arena, which is attached to a large well-appointed show barn. Overlooking the indoor arena is a large entertainment area complete with living quarters, while several offices provide meeting and work space. In all, there are over 200 stalls on the ranch, while miles of white fencing surround pastures dotted with large trees and a state of the art breeding facility with a full time veterinarian. With all this in place, Marcos got busy enhancing the facility, hiring quality talent, and making connections within the industry.

MARE POWER
Shortly after purchasing the ranch, Marcos worked with NRHA Million Dollar Rider Tom McCutcheon to purchase and manage a group of five leading broodmares and nearly 40 of their offspring. (See sidebar)

"John Marcos plays big–he went and bought one of the best ranches in the country and now owns some of the best broodmares in the country. With that caliber of mares he'll be able to build and sustain an upper-level breeding program," said McCutcheon, who had been managing the group of mares for several years for their previous owner, Oldenburg Farm. "We feel very fortunate to be able to manage these mares. I'm riding several of their offspring right now and I'm very excited about them."

With an ultimate goal of having 30 foals each year via embryo transfer, Marcos plans to breed the five mares as well as prospects such as his 2011 mare, Watch My Guns–a full sister to 2012 NRHA Open Futurity Champion, Americasnextgunmodel.

"I'm so grateful to have some of the best broodmares in the world," said Marcos. "We are going to keep the recipient mares at Cardinal Training Center in Ocala and foal them out there because it's ideal in terms of pasture and weather. Then we will ship the yearlings back to Texas to start their training."

WORLDWIDE TALENT

Exemplifying the international ties developing throughout the reining industry, Cardinal Ranch serves as home base for several leading trainers. Brazilian native and NRHA Professional Franco Bertolani is head trainer for Cardinal Reining Horses, along with his wife, Italian Giorgia Codeluppi.

"I always try to hire really good professionals in their field, which is why I hired Franco and Giorgia to oversee the horse training side of the business, and Tom to manage the mares," Marcos said, adding that McCutcheon has several of his horses in training. "This is not a hobby for me–this is a business."

Bertolani, who first came to the United States in 1990 to work for Hall of Fame trainer Doug Milholland, relocated to Texas with Giorgia and their 4-year-old daughter in February of 2013. Though he had won many international titles, Bertolani knew competing on U.S. soil was going to be a challenge.

"The level of Reining here in the Unites States is so competitive. I never expected to have so much success my first year over here," said Bertolani, who won over $130,000 in 2013, including the NRHA Level (L) 3 Open Derby Championship and the High Roller Reining Classic L4 and L3 Open Derby Championship. "We work for Cardinal Ranch, and I still accept outside horses and have clients in Brazil and Italy. I think Reining has really grown on an international basis, especially in Brazil–they spend a lot of money over here in the US on reining horses."

A BRIGHT FUTURE
Passionate about growing international relationships, Marcos continues to reach out to the various reining groups here and abroad. At the 2013 NRHA Futurity, he spent much of his time meeting people, brainstorming ideas with the NRHA staff to further the sport, and helping international visitors make connections with fellow reiners, something he is well poised to do considering he speaks four languages.

"I love the word 'we,' and I have always enjoyed working with groups to help everyone achieve success," said Marcos. "The industry is growing so fast, and I'm looking forward to help it develop even more."

CARDINAL RANCH MARES

• Dun It For Chex, Offspring earnings: $351,921, dam of Starbucks Sidekick.
• Mifs Doll, LTE: $25,252, Offspring Earnings: $286,034.
• Wind Her Up Chic, LTE: $102,710, producer of two NRHA Open Futurity finalists.
• Shining Survivor, NRHA & NRCHA earner of $15,487, full sister to earners of $192,000.
• Dun It In The Bay, LTE: $26,462, NRHA Open Futurity Finalist.
• Tom McCutcheon, NRHA Million Dollar Rider, mare manager.

CARDINAL RANCH STALLIONS
Cardinal Ranch will stand two elite stallions in 2014:
• Star Spangled Whiz, LTE: $175,000+, NRHA Open World Champion, Owned by Bevilacqua Quarter Horses.
• CFR Centenario Wimpy, LTE: $120,000+, Owned by Slide or Die LLC, Italy, 2013 NRHA L3 Open Derby Champion.

CARDINAL REINING HORSES PROFESSIONALS
Six other trainers are based out of out of Cardinal Ranch:
• Franco Bertoloni, Brazilian, LTE $234,000
• Brian Bell, American, NRHA Million Dollar Rider
• Stefano Massignan, Italian, LTE: $200,000+
• Ann Salmon, American, LTE: $200,000+
• Ruben Vandorp, Holland native, LTE: $600,000+
• Billy Williams, American, LTE: $60,000+

Read the full article at http://digitaleditions.sheridan.com/article/Cardinal+Reining+Horses/1624003/194636/article.html.

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