Music Trades July 2016 : Cover1 Focusing on building exceptional instruments, new owners breathe new life into an iconic brand P. 70 REVIVING GUILD GUITARS GLOBAL TRADE The Presidential candidates on trade, and what their proposals would mean for the music industry. P. 64 JULY 2016 $3.00 REDEFINING RETAIL How Quinn The Eskimo grosses $5.0 million without a store or website. P. 116 REVERB.COM Will it expand the industry by enabling players to turn unwanted instruments into cash? P. 94 FENDER’S NEW PARAMOUNT ACOUSTICS P. 104

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