Skin Cancer xxix, 2011 : Page 8

2010 Foundation News Round Up SPREADING OUR MESSAGES The Skin Cancer Foundation is a major information resource for all media. Physician members serve as spokespeople, informing the public about the prevention, early detection, and treatment of skin cancer. Forty-six members partici-pated in interviews for television, radio, print and the web in 2010. We also generated 573 million media impressions in print, television and radio, and 2.6 billion impressions in electronic media. (Media impressions indicate the number of people who might have seen or heard our messages.) EDUCATING CHILDREN Middle school students around the country have been learning about the importance of sun protection and skin cancer prevention thanks to our children’s education pro-gram. Nearly 30,000 people visited the dedicated website at www.SkinCancer.org/School to participate in the inter-active educational activities and download the curriculum in 2010. Champion surfer and member of the World Professional Surfers (WPS) Mick Fanning and Olympic Gold Medalist and soccer champion Lindsay Tarpley shared their sun safety tips with kids on the popular classroom poster, distributed to 15,000 schools. Both Fanning and Tarpley are members of Team SCF, our team of champion athletes from around the world who are committed to raising skin cancer awareness. Visit SkinCancer.org to learn more and see videos of Team SCF members. In May 2010, The Skin Cancer Foundation launched www.SkinCancer.ar.com in an effort to educate and raise skin cancer awareness among Spanish-speaking people worldwide. The website provides information about the prevention, detection and treatment of the world’s most com-mon form of cancer. The website has visitors from almost every Spanish speaking country, including Spain, Mexico, Argentina, Colombia and Peru. The Foundation also offers other resources in Spanish, including posters and brochures. SPEAKING IN SPANISH FUNDING RESEARCH Since 1981, The Skin Cancer Foundation has provided annual funding for pilot research projects related to skin cancer and has awarded more than $1 million in research grants. In 2010, the Foundation awarded $115,000 in grants, including one unprecedented $50,000 grant. The total sum is the most money the Foundation has ever distributed in one year. For more information on how to apply for a 2012 grant, visit www.SkinCancer.org. VISITS TO WWW.SKINCANCER.AR.COM IN 2010: COUNTRY 1. Spain 2. Mexico 3. Argentina 4. Colombia 5. Venezuela 6. Peru 7. Chile 8. United States 9. Italy 10. France VISITS 16,394 14,776 13,974 9,205 7,350 6,421 6,230 5,206 4,309 4,098 8 S K I N CA N C E R F O UND A T I O N J O URN A L

2010 Foundation News Round Up

EDUCATING CHILDREN<br /> <br /> Middle school students around the country have been learning about the importance of sun protection and skin cancer prevention thanks to our children's education program. Nearly 30,000 people visited the dedicated website at www.SkinCancer.org/School to participate in the interactive educational activities and download the curriculum in 2010. Champion surfer and member of the World Professional Surfers (WPS) Mick Fanning and Olympic Gold Medalist and soccer champion Lindsay Tarpley shared their sun safety tips with kids on the popular classroom poster, distributed to 15,000 schools. Both Fanning and Tarpley are members of Team SCF, our team of champion athletes from around the world who are committed to raising skin cancer awareness. Visit SkinCancer.org to learn more and see videos of Team SCF members.<br /> <br /> SPEAKING IN SPANISH<br /> <br /> In May 2010, The Skin Cancer Foundation launched www.SkinCancer.ar.com in an effort to educate and raise skin cancer awareness among Spanish-speaking people worldwide. The website provides information about the prevention, detection and treatment of the world's most common form of cancer. The website has visitors from almost every Spanish speaking country, including Spain, Mexico, Argentina, Colombia and Peru. The Foundation also offers other resources in Spanish, including posters and brochures.<br /> <br /> FUNDING RESEARCH<br /> <br /> Since 1981, The Skin Cancer Foundation has provided annual funding for pilot research projects related to skin cancer and has awarded more than $1 million in research grants. In 2010, the Foundation awarded $115,000 in grants, including one unprecedented $50,000 grant. The total sum is the most money the Foundation has ever distributed in one year. For more information on how to apply for a 2012 grant, visit www.SkinCancer.org.<br /> <br /> TAKING HOME THE GOLD<br /> <br /> The Skin Cancer Foundation won two Gold Triangle Awards from the American Academy of Dermatology in 2010. This year's winners were the Team SCF public service announcement ad campaign and the fourth edition of Understanding Melanoma: What You Need to Know by Perry Robins, MD, and Maritza Perez, MD. This brings our total number of Gold Triangles to 16.<br /> <br /> MAKING A DIFFERENCE<br /> <br /> On March 25, 2010, the Food and Drug Administration (FDA)'s General and Plastic Surgery Devices Panel recommended re-classifying tanning beds to better reflect the serious health risks they pose. The 16-member panel agreed that tanning beds are dangerous and that there is no such thing as a safe tan. The panel also agreed that tanning bed use by minors should be more strictly regulated. Allan C. Halpern, MD, Vice President of The Skin Cancer Foundation testified at the daylong meeting on behalf of The Skin Cancer Foundation. He received a Presidential Citation from the American Academy of Dermatology in recognition of the Foundation's collaborative efforts with the American Academy of Dermatology Association (AADA) for bringing the critical issue of indoor tanning to the attention of the FDA.<br /> <br /> KEEP ON GLOWING<br /> <br /> Now entering its fourth year, the Foundation's unique Go With Your Own Glow™ Public Service Advertisement (PSA) campaign has gotten a facelift and the addition of three new ads. The print PSAs take a fresh approach to the anti-tanning message and will hopefully initiate a systemic change in attitudes towards tanning, which is linked to an increased risk of skin cancer. To date, $4.4 million dollars worth of advertising have been donated and we have reached more than 360 million people with our message.<br /> <br /> The existing PSAs have been refreshed with new, shorter copy and a wash of color. The three new PSAs are a bit edgier, but still have the fashion and beauty aesthetic that make these ads so appealing. The goal is to communicate that tanning is out of style and will hurt the health and beauty of your skin. In order to encourage women to love and protect their skin, whatever its natural hue, the campaign is relying not just on health information, but also on fashion. Go With Your Own Glow™ promotes healthy, luminous skin as the new beauty ideal. Once people stop associating beauty with tanned skin, we will really begin making headway in the fight against skin cancer.<br />

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