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Edible Palm Beach Winter 2014 : Page 12

notable edibles Not your grandmother’s farmers’ market There’s a new player in the farmers’ market scene in Palm Beach County, and it’s not a new market. It’s a mobile and web platform called, aimed at im-proving the market experience for owners, vendors and patrons alike. Visit the site on the fly and you’ll have current, accurate data on the farmers’ and green markets in Palm Beach County, complete with locations, maps, hours, contact information and market photos, right in your hand. Despite the seeming simplicity of this user friendly tool, the work to bring this resource to the community has been daunting. Keeping track of markets and vendors during the season is no small task. Most data sources have incomplete or inaccurate information, and lack visual appeal. The data and photos in have been carefully compiled and validated by its founder, Hector Iribarne. Iribarne grew up in South America and Europe before making Southeast Florida his home. His childhood overseas included shopping at local markets for fresh food as a way of life. A tech-nologist by profession, Iribarne’s dream is to combine his passions for local food and tech-nology into a business that helps the community. Don’t let Iribarne’s quiet demeanor fool you. He’s just started fulfilling his dream with, with more to come. 12 EDIBLE PALM BEACH | WINTER 2014

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