Music Trades October 2014 : Cover1 OCTOBER 2014 $3.00 THE GUITAR MARKET WHAT’S BEHIND THE GROWING POPULARITY OF ACOUSTIC GUITAR, AND IS IT A SHORT-TERM FAD OR LONG-TERM TREND? RETAILERS AND MANUFACTURERS WEIGH IN + THE FENDER STRAT Leo Fender’s Iconic Design Turns 60 CREAM CITY MUSIC An “Omni Channel” Approach To Retailing BOSS WAZA PEDALS Market Leader Addresses The Boutique Pedal Buyer MEET RON LOSBY Why Buying A Steinway Is A Life-Changing Event

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