Music Trades February 2015 : Cover 1 EVERYTHING YOU NEED TO KNOW FOR A SUCCESSFUL SHOW HAILUN PIANO’S METEORIC GROWTH KRAFT MUSIC’S INTERNET STRATEGY RED HOT NAMM SPECIAL + Attracting customers with a novel value proposition FEBRUARY 2015 $3.00 Keeping pace with a surging Chinese market DRUM WORKSHOP ACQUIRES KMC PERCUSSION BRANDS GREAT RETAILERS YOU’VE NEVER HEARD OF HOW TO EXPAND WITH CROWDFUNDING CANADIANS ON THE MOVE How JAM Industries, Canada’s top distributor, is making inroads in the U.S. THE DREADNOUGHT Martin celebrates the most famous guitar with a new limited-edition D-35

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