Music Trades July 2015 : Cover1 JULY 2015 $3.00 EXPECT WHAT TO NAMM AT SUMMER IN NASHVILLE Eastman Music’s Unique Global Manufacturing Strategy The Biggest Guitar Company No One’s Ever Heard Of How Is Redefining The Online Market For Music RADICAL NEW GUITAR TECHNOLOGY The story behind bow and arrow pioneer Matt McPherson’s new composite guitar RETAIL PROFILE Music Store Live’s elaborate website reflects an increasingly competitive online marketplace MEET NEW FENDER CEO ANDY MOONEY +

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