Music Trades November 2016 : Cover1

www.musictrades.com NOVEMBER 2016 $3.00 DISRUPTIVE FORCE! HOW AMAZON, EBAY, AND REVERB ARE CHANGING THE WAY MUSIC PRODUCTS ARE SOLD, ALTERING THE COMPETITIVE BALANCE, AND CREATING NEW OPPORTUNITIES P. 62 GUITAR CENTER’S REPOSITIONING PLAN NEW STORE DESIGN SIGNALS EFFORT TO REACH BEYOND “GUITAR DUDE” CUSTOMER P. 72 SPECIAL PERCUSSION MARKET REPORT P. 82 HOW PRODUCT, PERFORMANCE AND EDUCATIONAL TRENDS ARE CHANGING WHAT GETS SOLD

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