Creative Magazine April/May 2010 : Page 1
April/May 2010 Volume 42, No. 1 CONTENTS Editor and Publisher David H. Flasterstein Associate Publisher Larry Flasterstein Production Manager Rosalyn Kramer Art Director Candace Wiser Administrative Assistant Pamela D. Ali Sheila Balram DEPARTMENTS Promotion Audit A Survey Of Current P.O.P. Programs In The Retail Store New Directions In Marketing Campaigns For Marketers 2 ________________________________________________________ Marketing Trends Creative Data Bank ________________________________________________________ New Products Report Consumer Product Introductions New Ideas And Products Of Interest To The Creative Buyer 38 ________________________________________________________ New Research Studies and Reports ________________________________________________________ Creative World ________________________________________________________ Headlines New Appointments And Announcements News Creative, The Magazine of Promotion and Marketing ISSN-0737-5883 is pub- lished on a bi-monthly basis by Maga- zines/Creative Inc., 31 Merrick Avenue, Merrick, New York 11566. Form 3579 is requested. Periodical postage paid at Merrick, N.Y. and additional mailing offices. Postmaster: Send address changes to Creative, 31 Merrick Avenue, Merrick, N.Y. 11566. Phone: 516-378-0800 FAX: 516-378-0884 E-Mail info@creativemag.com HTTP://WWW.CREATIVEMAG.COM Creative is published in the interest of sales promotion and marketing execu- tives who manage Point-of-Purchase Display, Trade Show Exhibit and Sales Promotion Programs. Annual subscrip- tion rate: $30.00 per year in the U.S.; $50.00 per year in all other countries. Single copy price $5.00 in U.S.; $25.00 for Annual Illustrated Guide. Send all correspondence, manuscripts, subscriptions and change of address to this office. ________________________________________________________ What’s Happening In Promotion & Marketing On Exhibit ________________________________________________________ New Trends In Exhibits And Trade Shows ________________________________________________________ Sales Promotion News The World of Sales Promotion ________________________________________________________ FEATURES POPAI Award Winners 2010 A Selection of Golds, Silvers and Bronzes 88 ________________________________________________________ Inflatable Promotions - 2010 ________________________________________________________ Beverage Merchandising Update ________________________________________________________ Spotlight - Display Materials ________________________________________________________ Spotlight - Illuminated Display Systems ________________________________________________________ Creative Casebook - Exhibits ________________________________________________________ The Top Fifty P.O.P. Companies ________________________________________________________ April/May 2010 1 96 98 106 108 110 112 50 54 58 66 68 72 80
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